Uses And Gratifications Theory

Uses and Gratifications Theory

Information

• finding out about relevant events and conditions in immediate surroundings, society and the world
• seeking advice on practical matters or opinion and decision choices
• satisfying curiosity and general interest
• learning; self-education
• gaining a sense of security through knowledge

Personal Identity

• finding reinforcement for personal values
• finding models of behaviour
• identifying with valued other (in the media)
• gaining insight into one's self

Integration and Social Interaction

• gaining insight into circumstances of others; social empathy
• identifying with others and gaining a sense of belonging
• finding a basis for conversation and social interaction
• having a substitute for real-life companionship
• helping to carry out social roles
• enabling one to connect with family, friends and society

Entertainment

• escaping, or being diverted, from problems
• relaxing
• getting intrinsic cultural or aesthetic enjoyment
• filling time
• emotional release
• sexual arousal

I feel that my music magazine “Little Stereo” uses the personal identity, entertainment and information Use’s and Gratifications Theories. In my magazine i used information, such as events and festivals notice to bring together social groups in a stereotypical environment. The other personal identity, gaining an insight into one’s self through the use of music and emotive expressions. This creates a connection from the magazine to the reader, making it more personal than controversial. I also feel it applied entertainment, giving the reader an emotional release, it can also fulfil their spare time, i feel my magazine mostly applies to the entertainment uses and gratifications, as being a music magazine it gives the readers a chance to escape and emotionally release within the magazine.